Six Steps To Building A Thriving Company Culture

July 15, 20220HRC


Six Steps To Building A Thriving Company Culture

July 15, 2022 0HRC

Corporate culture can be tricky to define. Every leader knows the importance of developing a thriving corporate culture, but the concept can mean many things to many people.

Here’s what culture is — and how to build a robust and thriving one.

1. Culture is about leadership.
A leader sets an example for others to follow. In fact, the first words that every leader should speak to their team is “follow me.” An organization’s leader is always the first to define the culture. As the leader acts, the people will act. What the leader embodies, the organization will embody. One thought that effective leaders should always consider is, “What if the corporate culture looked exactly like I do as a leader?” This question is both penetrating and convicting. A leader should strive to lead in such a way that the corporate culture is a direct reflection of their leadership.

2. Culture is about storytelling.
Great corporate cultures develop through storytelling. Stories shape the identity of the organization. They teach people how to make better decisions and illustrate where people should be focusing their time and attention. Good leaders are master storytellers. Influential leaders craft stories to make essential points that his or her followers will always remember. If you want to shape a great culture, be a grand storyteller.

3. Culture is also about experiences.
Good leaders know that healthy cultures develop when people not only hear about the values of the organization but experience them firsthand. Every CEO and leader should focus on becoming their company’s chief experience officer. Experiences create memorable moments that employees will remember for years.

4. Culture is about sacrifice.
Leaders inspire their people to give more than they think possible. They challenge their employees. They ask employees to sacrifice for the greater good. It is the leader’s job to remind followers that there is always a bigger why. Every leader must examine if they have created a more prominent call to their people so that the people understand the value of their sacrifice.

5. Culture is about community.
Companies today consist of different people from different backgrounds with different skills. In spite of their differences, great leaders call people to work together in unity. Leaders of great cultures role model humility and service. Servant leaders model an example of thoughtfulness. Great cultures call people to serve each other, and employees see themselves not as individuals but as a team. Don’t sabotage your culture by only rewarding individual effort. Learn to reward both individuals and groups for company breakthroughs.

6. Culture is about commitment.
Great cultures are built by a team’s commitment. Leaders who are striving to develop a thriving culture should consider what commitment they want from their people, and ask them to commit to that greater cause.

Today, we may never be a leader who changes the world, but we can change our world by changing our culture. When leaders follow these core principles, they begin their journey of building a great culture and a thriving business.

Source: Forbes |

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